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How To Turn EPR Into Innovation & Cost Saving

A practical guide to help sustainability, packaging, and compliance teams use Extended Producer Responsibility (EPR) as a lever for cross-functional collaboration, smarter product design, and measurable ROI.

Most companies treat EPR like a reporting exercise.
This guide shows how to turn it into a redesign opportunity.

What you will learn:

  • Set up an EPR Innovation Hub that brings compliance, design, procurement, and sustainability together.

  • Use EPR fee data to prioritize packaging redesign and reduce costs.

  • Build a system that goes beyond awareness to drive real behavior change.

  • Identify quick wins that create momentum — and scale them across teams.

  • Strengthen relationships with suppliers, cities, and regulators to future-proof your packaging strategy.

This guide is for you if you’re:

  • Tired of compliance being siloed, costly, and under-leveraged.

  • A sustainability or EHS leader trying to engage product and procurement teams.

  • Looking to turn ESG reporting data into product and packaging innovation.

  • Ready to stop chasing awareness — and start driving behavior change.

Written by Dr. Jacqueline Kerr

Jacqueline is one of the top 1% most cited behavioral scientists in the world. With a TEDx talk, 200+ scientific publications, and deep experience in implementation science, she helps companies move from stuck strategies to scalable, system-wide change.