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How To Turn EPR Into Innovation & Cost Saving
A practical guide to help sustainability, packaging, and compliance teams use Extended Producer Responsibility (EPR) as a lever for cross-functional collaboration, smarter product design, and measurable ROI.
Most companies treat EPR like a reporting exercise.
This guide shows how to turn it into a redesign opportunity.
What you will learn:
Set up an EPR Innovation Hub that brings compliance, design, procurement, and sustainability together.
Use EPR fee data to prioritize packaging redesign and reduce costs.
Build a system that goes beyond awareness to drive real behavior change.
Identify quick wins that create momentum — and scale them across teams.
Strengthen relationships with suppliers, cities, and regulators to future-proof your packaging strategy.
This guide is for you if you’re:
Tired of compliance being siloed, costly, and under-leveraged.
A sustainability or EHS leader trying to engage product and procurement teams.
Looking to turn ESG reporting data into product and packaging innovation.
Ready to stop chasing awareness — and start driving behavior change.
Written by Dr. Jacqueline Kerr
Jacqueline is one of the top 1% most cited behavioral scientists in the world. With a TEDx talk, 200+ scientific publications, and deep experience in implementation science, she helps companies move from stuck strategies to scalable, system-wide change.