FREE GUIDE

How To Influence Without Authority

A practical playbook for sustainability leaders to build momentum, shift resistance, and turn stalled strategies into action.

Most sustainability leads are tasked with big goals but given limited authority.

This playbook shows how to build influence that sticks, without waiting for a mandate.

What you will learn:

• How to reframe resistance as relevance so colleagues see sustainability as making their work easier.

• How to build peer-to-peer momentum with small visible wins that spread naturally.

• How to translate ambition into business value by linking goals to time, cost, and risk savings.

• How to leverage social proof to make progress visible — and hard to ignore.

• How to multiply your influence by empowering others to lead alongside you.

This guide is for you if you’re:

• Carrying responsibility for sustainability without the authority to enforce it.

• Tired of being treated like a “reporting function” instead of a change driver.

• Frustrated that awareness campaigns never translate into adoption.

• Looking for practical, science-backed ways to create traction inside resistant systems.

Written by Dr. Jacqueline Kerr

Jacqueline is one of the top 1% most cited behavioral scientists in the world. With a TEDx talk, 200+ scientific publications, and deep experience in implementation science, she helps companies move from stuck strategies to scalable, system-wide change.