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Strategic Value Assessment

A five-criterion framework for strategic prioritization

You’re managing more initiatives than you have capacity to deliver. When everything feels urgent, prioritizing becomes critical.

This framework gives you a structured way to make that call.

Five criteria. Run your initiatives through them. The pattern tells you where to focus.

Two gatekeepers assess impact and strategic value. Two boosters assess visibility and stakeholder alignment. One final check assesses feasibility.

Takes ten minutes per initiative. Gives you a clear rationale you can run through with your team and share with leadership.

What you will get:

• Five assessment criteria with specific questions for each one

• Pattern reading guide showing what different answer combinations mean

• Team discussion framework for working through prioritization decisions together

• Assessment template you can use on every initiative

What you’ll build:

A shared framework your team can use to assess initiatives consistently. Faster prioritization decisions with clear rationale. The ability to explain why one initiative deserves focus and another doesn't yet.

Written by Dr. Jacqueline Kerr

Jacqueline is one of the top 1% most cited behavioral scientists in the world. With a TEDx talk, 200+ scientific publications, and deep experience in implementation science, she helps sustainability leaders build the strategic clarity and organizational capacity their work requires.