FREE GUIDE

How To Maximize Influence & Peer Momentum

Most leaders try to drive change through top-down mandates, big workshops, or endless reporting. But that’s not how behavior shifts.

Real change happens when people feel their voice matters, see peers succeeding, and have the right structures to make momentum visible.

This toolkit gives you proven facilitation strategies — grounded in behavior science — to turn groups into engines of collaboration, accountability, and scale.

What you will learn:

• How to create the right conditions for trust and contributions that stick.

• How to unlock volunteer energy by framing participation as development, not extra work.

• How to build learning cycles that turn small wins into lasting momentum.

• How to spread change beyond the room with reusable stories, tools, and peer-led circles.

• How to use AI and facilitation techniques to shift from leading to multiplying leaders.

This guide is for you if you’re:

• A sustainability or ESG lead who needs colleagues to act without waiting for top-down approval.

• A manager trying to turn “extra work” resistance into “this makes my job easier.”

• An internal change agent frustrated by stalled momentum or disappearing enthusiasm.

• Anyone tasked with leading groups where authority is limited but collaboration is essential.

Written by Dr. Jacqueline Kerr

Jacqueline is one of the top 1% most cited behavioral scientists in the world. With a TEDx talk, 200+ scientific publications, and deep experience in implementation science, she helps companies move from stuck strategies to scalable, system-wide change.