FREE GUIDE

Unblocking Stakeholder Resistance

A readiness-based strategy guide: know exactly which strategy works.

You've been stuck on the same stakeholders for months.

The procurement lead who won't prioritize sustainable suppliers. The operations manager who keeps saying "not the right time." The supplier who ignores every outreach.

You've tried the business case. More data. The follow-up email. Pushing harder.

Nothing's working.

Here's why: you're using the same approach on everyone when the people you're trying to move are in completely different places.

The procurement lead filtering out your emails needs to hear from a peer who already made the switch. The operations manager asking "where do I start" needs someone one step ahead to show them the first three steps. The supplier who's been silent needs to see a competitive peer already benefiting.

Different stages need different strategies. And different messengers.

What this guide gives you:

• A readiness-based framework that shows you exactly which strategy works on which stakeholder.

• Four readiness stages with symptoms you can recognize.

• The specific strategy that works at each stage (and why strategies that work on some will completely fail on others)

• Who the right messenger is for each stage

• Reflection prompts and exercises to apply this to your actual stuck stakeholders right now

What becomes possible:

You stop wasting months on approaches that won’t work.
You read where someone actually is and match your strategy to their reality.
You finally understand why some people move and others don't.

You stop carrying the work alone because you've built the capacity for the right people to carry the right messages.

Written by Dr. Jacqueline Kerr

Jacqueline is one of the top 1% most cited behavioral scientists in the world. With a TEDx talk, 200+ scientific publications, and deep experience in implementation science, she helps sustainability leaders navigate the human barriers that technical expertise alone can't solve.