Episode 11: Investing in HR Rituals: How to Create a Low Turnover Culture

With Roza Szafranek

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Key Takeaways

I am thrilled to share insights from my recent podcast episode with the incredible Roza Szafranek, a psychologist and expert in transforming startup cultures plagued by high turnover.

  1. Universal Human Needs: Roza emphasizes that, while every company is unique, there are common patterns in human needs that can be harnessed to create replicable solutions.

  2. Internal Transformation: Creating a low turnover culture in startups starts from within. Roza shares key processes to enhance communication, clarify purpose, and manage expectations effectively.

  3. Feedback for Improvement: Reduce turnover by providing constructive feedback. Avoid assumptions about laziness and instead focus on guiding individuals on how to improve.

  4. Skip-Level Management Conversations: These conversations empower leaders to share their vision and gain alternative perspectives from employees, fostering a more inclusive and engaged workplace.

  5. Quality Over Quantity: Instead of assuming overwork equals better output, Roza suggests assessing metrics that truly make a difference. Setting boundaries not only prevents burnout but also improves productivity.

  6. Culture of Learning: Foster a culture of continuous learning and growth. Understanding human psychology plays a pivotal role in building a resilient and adaptive team.

  7. Open Conversations: Create a safe space for discussions on burnout, mistakes, and challenging situations. Open dialogue contributes to a supportive and understanding work environment.

  8. Crafting Employee Value Propositions: Roza advises creating employee value propositions based on supported behaviors and positive interactions, reinforcing a culture that aligns with the company's values.


Guest Bio

Roza Szafranek - Founder & CEO of HR Hints, the first HR boutique operating in the subscription model, dedicated to startups and scaleups. HR expert with psychological and managerial experience, the leader in tech, from early startup through the exit. She has co-built super successful startups and tech companies, which were sold to giants (she has exited twice) or now are on the stock exchange market.

Together with her team, Roza has supported over 70 companies, teaching leaders how to be better in the people area. She shows founders and managers how to build and lead organizations based on people who live up to their responsibilities.

Roza is featured, a.o., on the list of 100 Women of 2022 by Forbes, 100 most inspiring women of the CEE startup ecosystem by Vestbee VC, 23 Women of 2023 according to My Company Poland, and Strong Women in IT Global Edition 2021.

She is a co-author of the Culturivy method, a startup mentor, an academic lecturer, and a speaker at key industry events.

Additional Resources

Website // LinkedIn // LinkedIn HR Hints // LinkedIn Culturivy

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Episode 12: Building a People-First Organization from Top to Bottom with Kim Rohrer and Tony Jamous of Oyster

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Episode 10: Creating a culture of connection: how to foster employee engagement